42" CHEVROLET SERVICE
Chevrolet was the brainchild of Billy Durant,
founder and former head of General Motors. In 1911 Durant hired race driver
Louis Chevrolet to design a car. The first Chevrolet was introduced late in
1912. Louis Chevrolet soon left to build the Frontenac, but his name remained.
In 1914 a new, smaller and lower-priced Chevrolet was introduced, for the first
time bearing the now-familiar bow tie emblem. Durant liked to say he got the
idea for the bow tie from a wallpaper pattern in a Paris hotel, but his wife said he got it from
something he saw in a Virginia newspaper. By 1915, Chevrolet had four models,
three of which sold for under $1000. In June of 1915, Durant began production
of the Chevrolet 490, so named because, minus the electric starter, it was
priced at $490. Henry Ford responded by lowering the price of the Model T to
$440.
Our Price:
$5,485.00
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